Books
Check out books discussing what KnackApp’s groundbreaking AI gamification technology means for the future of skills, learning, college, work, careers, and much more.
Driving Digital Strategy: A Guide to Reimagining Your Business
Professor Sunil Gupta of Harvard Business School writes:
“Michael Lewis wrote a provocative book, Moneyball, which described how the Oakland Athletics used an analytics and evidence-based approach, instead of judgment of spot scouts, to create a powerful baseball team. Now KnackApp is using the same principles to transform talent management. Leading global companies are finding this technology highly effective.”
The Second Machine Age: Work, Progress, and Prosperity in A Time of Brilliant Technologies
Erik Bynjolfsson and Andrew McAfee of MIT write:
“Local, national and global databases of job opportunities and candidates can have a huge payoff. Too often employers focus narrowly on graduates from a few schools when there are thousands or equal or better-qualified candidates. We should encourage and support private companies to develop better algorithms and techniques for identifying skills and matching them to employers. KnackApp has developed a series of games, each of which generates megabytes of data. By mining the data, KnackApp can get surprisingly accurate assessments of the players’ creativity, persistence, diligence, and other characteristics that are hard discern from a college transcripts of even face-to-face interview and create better matches and less friction in the employment market.”
The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization
Jacob Morgan writes:
“KnackApp makes games that identify human potential. There is a lot of science that goes into the development of these games. KnackApp can help organizations move toward a more diverse working environment by helping eliminate biases. Having people play games and then looking at the data allows organizations to not only move beyond biases but to actually understand the potential candidate in a very deep way, thus truly being able to focus on the best potential person for the job.”
There Is Life After College: What Parents and Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow
Jeffrey Selingo writes:
“The future of what people analytics might mean for new college graduates goes well beyond what is listed on resumes and academic transcripts. It is being built by the likes of a Silicon Valley start-up called KnackApp, which makes video games for smartphones. KnackApp games are not purely entertainment, however. They measure the users’ resourcefulness, numerical reasoning, and more.”
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